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What’s New With Johnson’s and why we love it.

In this generation where the world isn’t always gentle, there are times that we as a parent worry about how to best raise our children to thrive. Thankfully, our favorite brand Johnson’s believes that the transformative power of GENTLE is the answer to the harshness of this world. So they are now raising the standard of gentle even higher.



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It is now 100% gentle, free of parabens, phthalates, sulfates, and dyes, designed for zero irritation. Johnson’s removed over 50% of ingredients and retained naturally=derived ingredients in their formula.


What's new with Johnson's?

Johnson’s newest product is the CottonTouch that is designed to enhance the gentle power of a parent’s touch. It contains real natural cotton: breathable, easy-rinse and non-sticky.



What we love about Johnson's newest products?

1. Fragrance designed with mom and baby in mind.

What we love about this new CottonTouch is first the smell, we can’t get enough of it. As soon as our package arrived. Zoe and I tried it. Instant bonding moment as we put on some lotion on each other face. 

2. Environment friendly packaging.

Second is the new environment friendly packaging. Bottles have been developed using patented system that allows the products to be biodegradable, nontoxic and will not bio accumulate in the environment. 

3. Products designed for every age and stage.

Third, their newest gentle products is specially designed for every age and stage in a baby’s life. Johnsons new range has been split up into four ‘Ages & Stages’ sub sections, to help parents easily navigate between the products. From newborns straight from birth, active babies on the move until independent toddlers. 

4. Purposeful ingredients choice.

Lastly and most importantly is the purposeful ingredient choice. The new range is totally free from parabens and phthalates and is now also entirely free from sulfates and dyes – only 2% of cosmetic ingredients globally meets these standards of gentleness. Johnson’s carefully considered every single ingredients, rejecting over 400 ingredients during the reformulation. 


So with the help of Johnson’s let’s create a gentler world for our children. Because when it comes to what’s best for our baby, everything we make, everything er do and everything we stand for is as gentle as we want the world to be. Let’s #ChooseGentle. Check out CottonTouch range now and share it with your co-parents too!


If you find thid blog post helpful don;t forget to share it with your family and friends. And when you get to try Johnsons newest products, we would love to know your thoughts about it too! Just tag us or leave a comment on our social media accounts. See you on my next blog post! 


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